Any personal data you give us will be used to send a brochure, fulfil an enquiry or make a booking with a hotel or send you appropriate marketing offers. It will then be stored securely on our database for a reasonable period of time. We promise to only send you relevant and timely marketing communications and we will give you the opportunity to decline to receive some or all of these communications every time we send them.
Please see below for more information and if you wish you can Opt-out here to receiving further communications. Please allow us up to one month to process all data regarding your opt out.
For the purposes of the Data Protection Act 1998, we Interchange and Consort Hotels Limited trading as Best Western Hotels Great Britain are a data controller. In order to process your booking or brochure request we need to collect certain personal details from you. These details will include, where applicable, your name and contact details and those of party members, credit/ debit card or other payment details and special requirements such as those relating to any disability or medical condition which may effect your chosen arrangements and any dietary restrictions which may disclose your religious beliefs.
All customer data captured via the booking process belongs to Best Western GB. Best Western GB would also like to store and use your personal details for future marketing purposes (for example, sending you a brochure or details of a promotion). All details you give us in connection with your booking will be kept but we will use only names and contact details for marketing purposes (unless you have asked us not to).
We use a data services company to analyse data on our behalf, in order for us to tailor future marketing campaigns effectively. Any companies we use are registered under the Data Protection Act. We only provide any such companies with the personal details relating to our clients, which they require in order to deliver the service back to us. They are prohibited from using that information for any other purpose. We will ensure that anyone to whom we pass your details for this reason agrees to treat it with the same level of protection we are obliged to provide.
In the event that we are subject to a change of ownership or corporate structure, we may need to disclose your personal data to persons who need to know in order for the transaction to proceed.
You can visit our website without telling us who you are or revealing any information about yourself. We measure and analyse non-identifying, aggregate usage data in order to administer the site, and to constantly improve the quality of our service and site performance.
We may use the personal information you provide, or which we collect via this website, for the purpose of providing more relevant content to you.
We also work with third parties to evaluate the effectiveness of our advertising and promotions on other websites.
Cookies are small text files placed on your computer and are commonly used on the internet. We use them to:
collect information that will help us understand visitors’ browsing habits on our website compile statistical reports on website activity, e.g. number of visitors and the pages they visit temporarily store any information which you may enter in tools, such as calculators or demonstrations on our website in some cases, remember information about you when you visit our site. We may need to do this to provide some of our services.
We do not store any personal information in cookies that others could read and understand.
We use three types of cookie:
Session Cookies
These are temporary and are deleted as soon as you close your browser.
Persistent Cookies
These are stored on your computer until they expire or you remove them. Persistent cookies store your personal preferences such as your language preferences on multi-lingual sites to make subsequent visits easier. They also for example remember questions we have asked you previously, such as a request to complete an online survey. A persistent cookie will prevent you from being asked to complete the same survey every time you visit the website.
Third party Cookies
We work with third parties who, on our behalf, research the use of our website and activities on it. In doing so they may place a cookie on your computer. However it would not contain any personal information that others could read and understand. We also work with third parties to evaluate the effectiveness of our advertising and promotions on third party websites. Again, the cookie would not contain any personal information that others could read and understand.
You can configure your internet browser to warn you each time a new cookie is about to be stored on your computer so that you may make a decision whether to accept or reject it. Please refer to your internet browser’s help section for specific instructions.
Please note that some parts of our website may not function properly if you reject or disable future cookies.
If you wish to make a booking online, the Best Western International booking engine requires you to have cookies enabled in your browser in order to complete the online reservation. This is a necessary part of our secure system for online booking. If you do not wish to have cookies enabled then you can telephone one of our central reservations agents to book with us over the telephone on 08457 74 74 74 or if you prefer you can always email us via reservations@bestwestern.co.uk.
If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. You can delete cookies via your internet browser too.
www.aboutcookies.org and www.allaboutcookies.org are websites which have produced a series of web pages which explain how cookies work and how they can be managed.
